If the back door of a church is left wide open, it doesn’t matter how many people are coaxed to come in the front door—or the side door, for that matter. Yet most churches give the back door scant attention. We’ve discovered lots of ways to reach people: the high-powered programs and slick marketing of attractional churches, the cultural savvy of missional churches, and the relational intimacy of small churches. But we’ve forgotten the importance of keeping people.
This talk on The Power of Assimilation was delivered by Jack De Vries at the Casey Council Retreat, September 2011.