![targetted sm](/images/targetted_sm.jpg)
When any company develops their marketing plan an essential step is to identify the target market. A target market refers to a group of potential customers to whom a company wants to sell its products and services. This target market would have similar characteristics such as age, martial status, education, religion, location, income, and lifestyle. By defining a specific target market a company will be able to focus in on specific factors to reach and...